by Ahmed Rayyan
Telenor Pakistan’s Video has been blocked recently on copyrights grounds by the Youtube management on the objection of AgencyGlobal.
Telenor uploaded on 24 February an official djuice video titled “Khamoshi Ka Boycott – djuice (message for Pakistan)” which contains footage of campaign and its philosophy of the theme
Initially it was disabled for comments but allowed visitors for comments who criticized harshly on the frequent use of slang word by the Telenor high officials and on the stealing or embedding of content in the video.
Telenor did not remove the video despite it received harsh criticism on the blogs and comments of the video’s visitors however its official came up with clarification of other objection issue which is embedding or stealing of video content from other video.
Affan Haider, Telenor Official of Corporate Communication Department, earlier in an interview to Telecom Recorder said that the copied and embedded content in the video was not the violation of copyright because it is not used for commercial purpose but for social reforming drive, therefore, the company should not to be blamed.
“The user of slang word is unfortunate because it is bad tool in good thing,” he said and affirmed that “few scenes of the video have been copied but it does not infringe the laws of copyright because it was not used for commercial purpose.”
Telenor didn’t make changes in the video or reproduce but just cut paste content of original video in their video.
AgencyGlobal is UK-based company, which raised objection with the Youtube and the video was blocked as considered infringement of copyright laws.
Agency Global is an integrated media and entertainment company involved in artist management, music recording, film/video production, publishing, event management, show coordination and PR/marketing.
It is dilemma that Telenor has been running a social reform drive but it is involved in plagiarism itself, which is a biggest intellectual crime even compared with cheating system, which it highlighted in its Khamooshi ka Boycott drive.
Telenor Pakistan officials should think that how did they disgrace the country with such unethical act for cheap popularity. They should have cared at least about the country’s reputation instead of promotion of their own brands.
Following is the link of the video on Youtube that was blocked
http://www.youtube.com/watch?v=iOwV3lD0PGA&feature=player_embedded
The original video is actually Volkswagen Beetle TVC.
Its link is http://www.youtube.com/watch?v=iefZI26XRFY.
The related story published earlier on the same issue could be read on this link
http://www.telecomrecorder.com/2011/03/14/lets-hear-djuice-ka-ka/
Oct 13, 2011Telenor people consider themselves smart though they are incompetent mostly who can’t produce an original video.
Telenor spends millions of rupees on advertisement if it spent thousand rupees on the video, it could not be happened to the video that actually dent a bad name to it.
Oct 14, 2011bhai aap ko kiya k**ra hay unki marzi jo chahein wo karein, k**ra nikalein ya azdaha
Oct 14, 2011this is not the first time Telenor has copied from other ads. They previously copied from Pepsi campaign for their Karo Mumkin website and this time they didn’t even hesitate to copy from the ad which is also available on YouTube.
Oct 14, 2011only boycott is ‘Khamoshi ka Boycott’ thats it
Oct 14, 2011Telenor should follow its own theme “Change from within to change your tomorrow.”
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11:45 PM
Shame on Telenor officials who caused disgrace to our country.
We should “boycott” Telenor drive for this unethical act.